The Foleon content audit

Your content is leaking pipeline. Find out where.

A free AI-powered audit that scores your content across six dimensions B2B marketers now get measured on. Thirty seconds. No sales call.

Audit my content ↓ See what gets scored

30sTo run

6Dimensions scored

FreeNo card, no call

foleonaudit.vercel.app/report?id=turtl-…

Foleon Audit

Content audit · turtl.co/s/example-report

/ 100

Overall content score

Partway there.
Here's what's holding you back.

Mobile

SEO

AI / LLM

Accessibility

Legacy formats

Engagement

What this audit actually checks

Six dimensions that decide whether your content earns attention or noise.

You are no longer judged on how much content you produce. You are judged on what it does: whether it ranks, whether it gets cited, whether it converts. This scores you on the six checks behind all of it.

Mobile reading experience

Over 60% of B2B research now happens on mobile. PDFs and most flipbooks can't reflow, so they break the moment they hit a phone. We check whether your content adapts or falls apart.

Audience reality

SEO optimization

Iframed Ceros and Turtl experiences are invisible to Google. PDFs get crawled inconsistently and rarely rank. We check whether your content is structured to be found at all.

Organic discoverability

AI and LLM discoverability

As ChatGPT, Perplexity, and AI Overviews replace search, the question is whether an LLM can cite you. We check if your content is built for the AI era or invisible to it.

Emerging channel

Accessibility

WCAG compliance is becoming a procurement requirement, not a nice-to-have. PDFs and proprietary embeds fail accessibility audits by default. We check where you stand.

Compliance and inclusion

Legacy format dependency

PDFs, static flipbooks, and iframed embeds are print-first formats deployed in a web-first world. We count how many your audience has to deal with, and what it's costing you.

Format debt

Engagement and analytics

PDFs and proprietary embeds are black holes for analytics. No GA4, no contact-level tracking, no attribution. We check whether your content connects to pipeline data or disappears into it.

Pipeline visibility

Why this matters now

Three shifts are quietly making most B2B content obsolete.

The content stack most teams built between 2015 and 2022 (PDFs in resource libraries, flipbook embeds on landing pages, gated assets behind forms) was designed for a discovery model that no longer exists.

Shift 01

Search became an AI conversation

When buyers ask ChatGPT or Perplexity for the best solution to their problem, the answer pulls from web-native, structured, indexable content. PDFs and iframes aren't in that pool.

Shift 02

Mobile became the research surface

B2B buyers research on their phones during meetings, commutes, and between calls. A PDF designed for A4 print breaks the moment it arrives there.

Shift 03

Attribution is now table stakes

CMOs are being asked to prove what content drives pipeline. Static formats that can't track engagement at the contact level make that conversation impossible.

Run your audit

Score your content in 30 seconds.

Upload one content asset, add your website URL, and our AI returns a scored report across six dimensions you can act on immediately.

What you get back

A specific, scored report tied to the assets you submit, not generic advice. Emailed to you the moment it's ready.

An overall content health score from 0 to 100
A dimension-by-dimension breakdown with specific findings
How your score compares to others in your industry
The three highest-impact actions to take first
The full report sent straight to your inbox

Content asset optional

Upload a PDF

A whitepaper, report, or brochure (max 10MB)

↑

Click to browse or drag a file here

PDF only · max 10MB

Competitor publication URL

A live link to your Ceros, Turtl, Issuu, or flipbook publication

Your website

Website URL

We scan for legacy formats, SEO and LLM signals. No content asset above? We'll look for a linked PDF here to audit instead.

Where to send it

Work email

Your report is emailed here. Please use your work email, not a personal address like Gmail or Yahoo.

Free · Takes 30 seconds · Report emailed to you

What modern content looks like

Four formats. One clear winner.

Not all formats are equally broken. PDFs and flipbooks are print-first. Ceros gets closer but still falls short on SEO and LLM discoverability. Here's how they actually compare.

Dimension

Legacy format

PDF

Flipbook format

Turtl · Issuu

Web content

Ceros

Native web publishing

Foleon

Mobile

Fixed A4 layout. Does not reflow. Unusable on phones.

Card-based navigation. Functional but not native to mobile scrolling.

Responsive in some templates. Depends heavily on how it was built.

Mobile-first by default. Flows vertically on every screen.

SEO

Inconsistently crawled. Rarely ranks. No live metadata.

Hosted on vendor domain. Not indexed under your brand.

Rendered in iframes. Google sees limited content. Indexing is partial at best.

Structured HTML. Live, indexable pages with full metadata under your domain.

AI and LLM

Binary. Either ignored or poorly extracted by LLMs.

Proprietary format. Not structured for AI citation.

Some web content is reachable, but iframe rendering limits what AI models can read and cite.

Structured for AI discoverability. Citation-ready across ChatGPT, Perplexity, and AI Overviews.

Analytics

No tracking once downloaded. Complete black box.

Platform-level metrics only. No contact-level data or CRM sync.

GA4 embed possible but limited. No native contact-level tracking.

Contact-level engagement piped directly to GA4, Marketo, and Salesforce.

Updates

Republish and redistribute every time. Old versions stay in circulation.

Re-export required. Links to old versions persist.

Editable in platform. But distribution still requires re-sharing links.

Edit live. Every link always points to the current version automatically.

Access

Rarely WCAG-compliant. Tags and structure often missing.

Limited accessibility controls. Depends on template.

Better than PDF but accessibility depends on author effort, not platform defaults.

WCAG-ready by default. Compliance built into the publishing layer.

Ready when you are

It takes longer to make coffee than to run this audit.

Score your content. Get specific findings. Have the report in your inbox. Then decide what to do next.

Audit my content ↓

Auditing in progress

Running your content audit.

This usually takes 20 to 30 seconds. We read your content structure, pull live Google Lighthouse data, and score across six dimensions.

Independent analysis, powered by

Reading your content assets

RUN

Checking mobile responsiveness

QUEUE

Analysing SEO and metadata

QUEUE

Testing LLM and GEO discoverability

QUEUE

Scanning for legacy format dependencies

QUEUE

Evaluating accessibility and CTA signals

QUEUE

Generating your scored report

QUEUE

Your Company · Audit complete

Your content audit is ready.

—

out of 100

Overall content score

Score breakdown

How you scored against each dimension.

Six checks, six scores. Each insight is specific to the content you submitted, not a generic observation.

Key findings

What we found worth flagging.

Specific signals from your audit, in plain language. Take these to your team.

Where this goes next

See what modern content looks like built for your team.

If your audit surfaced gaps you want to close, a 20-minute Foleon demo will show you exactly how we'd structure your existing content for mobile, SEO, AI, and analytics using your real materials.

Book a demo